NASA’s next mission should be brand exploration

Posted by , SHS Group Director - Brand Management.

If there’s a lack of clarity with the NASA brand today it’s largely because NASA needs to polish the lens and refocus. Right now it’s more a marketing mission than an extraterrestrial one. And it can and should be undertaken. Here’s a good start.

SHS on a working trip to NASA Dryden Flight Research Center

Posted by , SHS Sr. Brand Manager.

Imagine working at the world-renowned NASA Dryden Flight Research Center (DFRC) every day. Well, the SHS aviation, aerospace and defense team was fortunate enough to do that. Okay, it was only for four days, but we were still working at NASA alongside client Aerion Corporation and NASA DFRC on natural laminar flow (NLF) testing. Aerion… Read more »