It’s amazing to look at the changing face of the aviation, aerospace and defense industry when the forces of supply and demand run directly into a tightened economic atmosphere that includes higher fuel prices and new markets such as India and China. While, logically, a hunker-down strategy should dominate in a down market, economic forces… Read more »
If there’s a lack of clarity with the NASA brand today it’s largely because NASA needs to polish the lens and refocus. Right now it’s more a marketing mission than an extraterrestrial one. And it can and should be undertaken. Here’s a good start.
We airline passengers all hope that, one day soon, we will have our iPads “on” from takeoff to landing. It’s our dream to eliminate the unwieldy system of “on” until taxi, “off” until 10,000 feet, “on” until “off” on final descent, back “on” after landing and re-entering our connected world. It’s happening. Almost. A June… Read more »
Recently, commercial aerospace giants Airbus and Boeing exchanged a volley of ads aimed directly at each other. Unusual, because in the tech-happy commercial aircraft industry, aircraft specs and performance data typically speak for themselves. Subjective attributes like “tastes great” or “more filling” – and consumer-style potshots at competitors – not so much. And rightfully so…. Read more »