Developing a “love” brand is a challenge for airlines

Posted by , SHS Brand Manager.

At the April Ad Age Digital Conference, Delta VP of marketing and digital commerce Bob Kupbens shared how his team is making Delta a “love” brand for consumers, and the challenges this poses for an airline. “I used to work at Target and when you went to a cocktail party and you told people that you… Read more »

The zen of chartered flight

Posted by , SHS Brand Manager.

For many people, March Madness means brackets, buckets and Benjamins. For my household it means four-plus weeks of intense travel as a family. Airplanes, busses, hotels, light rails and crowded arenas over and over again. In the midst of this 30-day endurance test comes one saving grace: the comfort and convenience of chartered flight. My… Read more »

Aviation advertising’s alphabet soup (AAAS)

Posted by , SHS Brand Manager.

I remember playing with decoder puzzles as a child. You know, the ones where you’d spend hours combing through various numbers and letters in the hopes of discovering the disguised message. I never imagined those early years as a linguistic explorer would come in handy as a working professional. Then I began a career in… Read more »