Forecasting next 10: managing the marketing mix for aviation and aerospace

Posted by , SHS Associate Creative Director.

A couple of dozen bizav company heads offer an overall optimistic prediction of the industry in a Business Jet Traveler online 10-year outlook picked up for NBAA Convention News. They all bring axes to grind, predicting growing demand in their respective categories, but that’s natural. Why not share the optimism, but prognosticate realistically, for AD&D… Read more »

3-D printing: flying beyond the cool factor

Posted by , SHS Associate Creative Director.

3-D printing is the latest, most fascinating crossover from the industrial research lab to consumer use, because, well, it’s cool. It’s doing everything from creating better prosthetic limbs to customizing your cellphone to, controversially, making metal-detector-impervious automatic weapons in basements. But the technology has been seriously employed in the aviation, aerospace and defense industries for some… Read more »

Drones will get a marketing makeover – who will do it?

Posted by , SHS Associate Creative Director.

With Trace Hughes, SHS copywriting intern One person’s unmanned aerial vehicle (UAV) is another person’s drone. More attention hardly needed to be drawn to the pilotless craft, much in the news for its use as a counter-terrorism strike weapon. But with President Obama’s recent address on drone policy at the National Defense University, the image… Read more »